Each technique has its own characteristics and emphasizes different aspects of the user experience. Statistics show that in 2012, Asia-Pacific increased their international sales over 30% giving them over $433 billion in revenue. That is a $69 billion difference between the U.S. revenue of $364.66 billion. It is estimated that Asia-Pacific will increase by another 30% in the year 2013 putting them ahead by more than one-third of all global ecommerce sales.
The language used for writing the article should be simple and understandable. Just because we turned down one of your articles doesn’t mean you should give up. It can be for a variety of reasons related to your content, directly. They should be unbiased and the solutions cited should add real value to merchants. These concerns majorly affect the decisions of almost two thirds of the consumers.
One element that stands out on Mailchimp’s About Us page is its section on corporate citizenship. Here it discusses Mailchimp’s commitment to learning and educating employees about small businesses so that each employee it hires is a perfect addition to the team. Mailchimp’s About Us page expresses the brand’s commitment to small businesses and community.
Log in to your Shopify admin dashboard and click on “Online store” from the left hand side menu. Click on “Add page,” create your content there, and name the page ‘“About.” Save the page and then add it to your menu. Putting a face to your brand helps to humanize it, communicate your company culture, and shine a light on the people who power your business. UnsplashShare details of how your business is pursuing its purpose and the milestones you’ve hit. Stories are all about representing change—starting in one place and ending up in another—which is something your About Us page should also do as visitors scroll through it.
This online store on Instamojo sells handicrafts by local Indian craftsmen. We love how they highlighted the people behind the brand in the About Us page — their founder and talented craftsmen. A good About Us page will also have links to social media profile of the business. Ideally, this can be added at the end of the page and acts as a call to action. You must never publish any write ups that are copy-pasted from other websites. If we found that you are giving us plagiarized content, we will remove your article and it wouldn’t be published.
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Read on to learn why About Us pages are extra important for ecommerce sites, tips on how to build the perfect About Us page, and tools and examples to help you feel inspired and get started. Sub-Headings – Please split up your content with relevant sub-headings to make the logic flow easier for readers to follow. Once you have the rough content ready about you brand, you can put together your brand story. Decluttering is an important step when you write an About Us page for your eCommerce website. Has your business received awards or been featured somewhere.
Also, the content should be customer-centric and not a random rant about your brand. When writing the answers to these questions, you don’t have to worry about the writing style or tone. Just brainstorm all things about your brand and get all the content down. If your content is relevant, you can also drop a backlink to your own blog. However, we allow only one Do Follow link which is relevant and points at your own blog only. It would be a fantastic resource for our blog if your blogs are related to these.
They have narrated their story beautifully with the help of metaphors and accompanied by creative visuals. Sleepy Owl is one of the most popular DTC coffee brands in India. They have a simple About Us page which is in the format of a letter to customers from the three founders. Check this page out if you want to know how to write a simple eCommerce About Us page that grabs attention. Remember, consistency is important in building trust with customers online. When you write your About Us page, make sure the content flows easily.
Make sure that you do not use the guest posting to promote or advertise any other products or commercial sites since this comes under the advertising section. In case you are looking forward to a sponsored post opportunity, you can simply contact us with the subject title “Sponsored and Advertisement”. We always welcomes new writers who want to guest post, Sponsor Post or contribute articles regularly. If you’re strapped for time or just can’t find the words, hire a copywriter. They’ll be able to interview you and your team members and write a beautiful About Us page for your business you can use to connect with potential customers.